Delivers a natural, dry look with a flexible, yet strong holding power. The Matte Look will style your hair perfectly and help you smell fresh the whole day. Thanks to its strong holding power, this Matte clay Paste is ideal for bulky hairstyles. BE BOLD. BE HOT. BE IMMORTAL. Be anything but boring with Immortal Nyc pomades, waxes, creams, colognes, and beard care products.